ironSource jumps on Vodafone partnership

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Israeli app monetization firm ironSource (NYSE: IS) has at this time introduced a strategic partnership with European cell phone operator Vodafone.

As a part of the partnership, Vodafone shall be integrating Tel Aviv-based ironSource’s Aura answer suite on its Android gadgets throughout Europe, together with within the UK, Germany, Spain and Italy. Aura is designed to empower carriers to construct long-lasting relationships with their clients and to enhance the machine expertise by offering priceless content material and companies in the intervening time of machine setup and all through the lifecycle of the machine. By way of Aura, carriers are given the pliability to advertise their owned and operated content material and companies in a dynamic and seamless method.

ironSource cofounder and president Arnon Harish mentioned, “Providing high-quality content material at factors the place it’s related, welcome and pure, is the cornerstone of making buyer loyalty at this time. We’re excited to companion with a number one telco model like Vodafone to supply their clients an optimized onboarding and in-life machine expertise which is richer and higher suited to every person’s wants.”

ironSource’s share value is up 4.85% on the NYSE at $12.33, giving a market cap of $12.4 billion.

Printed by Globes, Israel enterprise information – en.globes.co.il – on September 23, 2021

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