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Gurgaon-based digital advertising and marketing company Lyxel&Flamingo has gained the social media mandate for Axiom Ayurveda’s fruit juice model, AloFrut. As a part of the mandate, the company will give attention to enhancing model recall, boosting model loyalty, and driving digital footfall and engagement for AloFrut leveraging its collective inventive, strategic, and social media abilities. The account was gained following a multi-agency pitch.
“AloFrut has created a distinct segment for themselves within the juice class and has had an distinctive journey thus far with their proposition to provide clients a more healthy different with AloFrut Juices, and engaging celebration drink choices with Alofrut Mocktails. Lyxel&Flamingo is elated to be related to AloFrut and be part of their subsequent section of progress,” Shreyansh Bhandari, chief working officer, Lyxel&Flamingo, mentioned.
AloFrut is making an attempt to carve a distinct segment within the fruit juice market when the pandemic has multiplied the demand for more healthy fruit juice choices. Lyxel&Flamingo needs to translate that onto the digital canvas through innovation of thought, tangible efficiency indicators, and planning, execution, and administration of intensive campaigns.
“We’re enthusiastic about this collaboration and stay up for experiencing firsthand the values and concepts that the company is understood for. We now have heard a fantastic deal about their work, and we hope our joint experience can facilitate efficient communication of what the model has to supply,” Rishabh Gupta, managing director, AloFrut, mentioned.
Lyxel&Flamingo (L&F) is a digital-first, full-service advertising and marketing company. Established in 2015, the corporate has a diversified portfolio of greater than 100 manufacturers together with SRL Diagnostics, The Physique Store, Asics Sneakers, Colorbar Cosmetics, VGuard, Cipla Well being, RSPL Group, Taco Bell, and Nationwide Geographic Traveller. With a workforce measurement of over 200 full-time staff, Lyxel&Flamingo has workplaces in Gurgaon, Mumbai, Bengaluru, Vancouver, Canada, and Wyoming, US.
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