[ad_1]
The Expo 2020 marketing campaign spotlights the array of various experiences Expo 2020 has to supply
Amitabh Bachchan, Shankar Mahadevan and Prasoon Joshi, CEO, McCann Worldgroup India, have come collectively to drive consciousness of the Arab world, at the moment operating within the UAE till March 31, 2022. The Expo 2020 marketing campaign spotlights the array of various experiences Expo 2020 has to supply, from projections on the Al Wasl dome, the biggest 360-degree projection floor on the planet, to its architecturally-stunning buildings – together with 192 nation pavilions – to thrilling performances on-site day-after-day.
Whereas many world wide proceed to face challenges, folks need to have the ability to really feel a part of a neighborhood, expertise new issues, be taught and have enjoyable, and Expo 2020 is the right place to just do that, Shankar Mahadevan, mentioned. “Once we started engaged on this venture, the most important problem was to have the ability to actually convey the essence of Expo 2020 Dubai. We needed it to be purposeful, but in addition playful and enjoyable, catering to folks of all ages and pursuits,” he added.
The Expo 2020 marketing campaign spotlights the array of various experiences Expo 2020 has to supply, from projections on the Al Wasl dome, the biggest 360-degree projection floor on the planet, to its architecturally-stunning buildings – together with 192 Nation Pavilions – to thrilling performances on-site day-after-day.
This marketing campaign is a manifestation of what Expo 2020 Dubai has nurtured and it’s rewarding to see it come to life, Prasoon Joshi, chairman, McCann Worldgroup, Asia Pacific, and CEO and CCO McCann Worldgroup, India, mentioned. “Expo 2020 has allowed the entire world to collect in a single place, with nations from each nook of the planet bringing the most effective of what they’ve to supply. Working with Amitabh Bachchan is all the time a studying expertise, as he all the time brings new ideas to life and the collaboration with the nice musician Shankar Mahadevan is all the time particular. Collectively we have now tried to offer this marketing campaign the sting it must immediately resonate with the viewers,” he highlighted.
Learn Additionally: RuPay Prime Volleyball League proclaims ShareChat, Moj as official content material companions
Observe us on Twitter, Instagram, LinkedIn, Fb
Monetary Specific is now on Telegram. Click on right here to hitch our channel and keep up to date with the most recent Biz information and updates.
[ad_2]
Source link