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Alibaba Group Holding is encouraging shoppers and content material creators to begin “planting grass”, referring to its new Zhongcao advertising and marketing marketing campaign that targets web shoppers and distributors on Taobao Market, forward of the e-commerce large’s annual Singles’ Day retail pageant this November.The 40-day, content-heavy marketing campaign shall be rolled out from October 1 throughout Taobao’s totally different channels, together with live-streaming platform Taobao Stay, to bolster Alibaba’s gross sales initiatives in the course of the world’s…
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