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Himalaya Wellness Firm has launched a brand new TVC for his or her lip balm to spotlight the significance of retaining lips nourished throughout winters as a part of their “Khush Raho Khushal Raho” marketing campaign. The marketing campaign has been conceptualised by FCB Ulka.
The movie captures a younger girl in her 20s throughout completely different conditions the place she is seen having enjoyable along with her associates throughout chilly winter days. The younger woman desires to deal with her chapped lips and nourish them. She makes use of honey, butter, or malai (cream) from the meals served, and her good friend seems to be at her in shock. The woman’s good friend recommends Himalaya Lip Balm infused with Carrot Seed Oil and Wheat Germ Oil to deal with chapped lips.
“The brand new TVC has been conceptualised to assist Himalaya Lip Balm, probably the most trusted merchandise in our private care portfolio, and set up it because the go-to resolution for chapped and dry lips. The movie’s theme conveys the advantages of Wheat Germ Oil and Carrot Seed Oil in nourishing lips and retaining them from getting dry throughout chilly winters,” Sushil Goswami, basic supervisor, Shopper Merchandise Division, Himalaya Wellness Firm, stated.
“Winter is right here and with it comes the issue of chapped lips. All of us use dwelling cures however carrying round these cures in all places is commonly inconvenient. Utilizing these in entrance of different individuals may appear odd, and that is the place we discovered our perception: Folks need aid from chapped lips however really feel uncomfortable utilizing dwelling cures in public. Due to this fact, the concept: some issues like dwelling cures are “khane ke liye” and since Himalaya Lip Balm is a pure lip care specialist, it’s the greatest “lagane ke liye” resolution. We imagine this piece of inventive will assist shift the patron’s habits from utilizing dwelling cures to a pure lip care specialist,” M Damodaran, senior vice chairman and head of workplace, FCB Ulka, said.
Learn Additionally: Prega Information launches new TVC with Kajal Agarwal
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