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Black Canine, from the home of Diageo, has roped in actor Keira Knightley for its #SavourThePause marketing campaign in India. With this affiliation, the model goals to dial up its worldwide stature and drive the following decade of progress within the nation and set up its management place. The marketing campaign highlights the necessity to discover a stability between life’s tempo and the pause, specializing in how moments of pause assist us re-centre and discover our gravity.
“We’re completely thrilled to have Keira Knightley onboard to ship Black Canine’s subsequent chapter of success and set up its management within the Indian business. Her sturdy Scottish-English heritage resonates with the model seamlessly. She is the right embodiment of attaining a harmonious stability in her private house, whereas additionally delivering a critically acclaimed physique of labor as a part of her profession,” Abhishek Shahabadi, vp and portfolio head, Scotch and Premium Whites, Diageo India, stated.
In response to Shahabadi, Keira’s persona matches in completely with the renovated model world of Black Canine that’s all about craftmanship, concord and effective style. By this marketing campaign, the model needs achievers to savour the pause as it’s important to energy the tempo, Shahabadi famous.
The marketing campaign movie has been developed and created by VIRTUE Worldwide. Within the marketing campaign, Keira is seen strolling via and speaking in a busy road. She is then seen taking a momentary pause as she comes throughout a mirrored door, beckoning her to a world that helps her savour the tempo. The marketing campaign movie ends with the message – ‘The Tempo By no means Ends, Savour The Pause’.
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