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South African winemakers are more and more tailoring their merchandise to the tastes of the Chinese language market. South Africa’s share of China’s wine market was lower than 1% in 2019. Nonetheless, it’s grown quickly, because of China’s huge tariffs on Australian wine. Earlier than the commerce battle, Australia accounted for practically 40% of China’s wine consumption. That has now fallen tenfold.
The pivot to Chinese language tastes is being pushed by the SA firm AM Vineyards (photograph), which is owned by the nation’s largest exporter of beef to China. It launched two new purple wine blends, designed to pair properly with purple meat. These are being distributed to lodges and eating places, utilizing the identical networks as the corporate’s beef exports.
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