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oogle-backed tech start-up Nothing is to launch the primary British smartphone in half a decade, the corporate has introduced.
The ‘Nothing cellphone (1)’ will probably be launched in the summertime and can run on a brand new in-house working system, Nothing OS.
The cellphone will probably be designed in London and made in China, making it the primary British-designed smartphone to launch since 2016.
Nothing just lately employed ex-Dyson Head of Design & Product Expertise Adam Bates as its design director. Bates helped oversee the creation of the Dyson Supersonic hair dryer and the Dyson Airwrap hair styling instrument.
The brand new cellphone is predicted to be cheaper than market-leaders Google and Apple however Nothing hopes to compete with the market leaders.
Nothing CEO and founder Carl Pei, who beforehand co-founded smartphone enterprise OnePlus, stated he needed the gadget to “encourage individuals” and “carry optimism in regards to the future and expertise again.”
He criticised rivals for “unimaginative bland design.”
The final British firm to launch a smartphone was London-based Wileyfox, whose ‘Swift’ gadget, manufactured underneath license in China in 2015, was marketed as a high-quality cellphone that was considerably cheaper than rivals Apple and Samsung.
Wileyfox Europe went into administration in 2018, having by no means made a revenue. In its final full yr of buying and selling, the corporate had gross sales of £14.5 million, equal to gross sales of 130,000 of its smartphones. The corporate’s failure was “partly attributed to the collapse of the corporate’s bankers in Russia,” in line with a doc filed with Corporations Home.
Full particulars of Nothing’s cellphone specs and its worth will probably be launched later within the yr.
Buyers have poured over £100 million into Nothing since its launch in 2020. Excessive-profile backers embrace Google Ventures, iPod inventor Tony Fadell and Twitch co-founder Kevin Lin.
In 2021 the corporate launched its first product, ‘Nothing ear (1)’, a pair of wi-fi earbuds designed to rival Apple’s AirPods. It has offered over 400,000 pairs to this point.
On its web site, the corporate guarantees to “take away limitations between individuals and expertise” with “no complicated tech-speak” and “no foolish product names.”
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