[ad_1]
Furthermore, TikTok is predicted to meet up with Google-owned YouTube by clocking $23.6 billion in ad income by 2024, studies The Guardian. “Final yr, it overtook the worldwide ad take of Snapchat,” the report stated on Saturday.
TikTok, which was banned in India in June 2020 together with a number of Chinese language apps within the first lot, is prone to triple its international worldwide ad revenues $11.6 billion this yr – greater than $10.44 billion for Snapchat and Twitter mixed.
A TikTok consumer spent 19.6 hours on common per 30 days on the app final yr, based on information.ai, which is the same as Fb which is seeing its consumer progress stalled, and dwindling among the many Gen Z and millennials.
Whereas Fb nonetheless has 2.9 billion month-to-month energetic customers and Instagram practically 2 billion and Meta registered $118 billion in income final yr, the Mark Zuckerberg-run firm is nervous at TikTok’s rise.
Fb has been shedding customers for fairly a while whereas TikTok’s utilization is rising within the US.
Meta’s current earnings report stated that Fb’s energetic customers dropped by virtually 5 lakh on the finish of final yr.
In the meantime, TikTok emerged as the highest grossing non-game app in Q1 2022, producing $821 million in client spending within the quarter.
On Google Play, it got here second to Google One, which topped the chart with practically $250 million, based on Sensor Tower.
A contemporary teen survey claimed that TikTok and Snapchat are the 2 hottest social platforms amongst teenagers, with Instagram on the third spot. Simply 3% of teenagers stated they most popular Fb.
[ad_2]
Source link