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As Apple seeks to bolster its subscription service to compete with Spotify, the corporate is including unique performances from artists, who will have the ability to use Apple’s studios to cowl classics and recreate their very own hits.
On Friday, the corporate launched Apple Music Periods, that includes content material from singers together with Carrie Underwood and Tenille Townes. Each recorded their performances at Apple Music’s new studios in Nashville, Tennessee.
“We had a number of enjoyable reimagining these huge, visible songs and presenting them differently,” Underwood stated in Apple’s press launch.
Whereas Spotify boasts unique podcasts, Apple Music has a number of streaming radio stations, encompass sound that works with the corporate’s headphones and deep integration with Apple merchandise. The corporate is making an attempt to lure customers to its month-to-month subscription providing, which competes with Spotify, Amazon Music and different providers.
Carrie Underwood
Getty Photos
Buyers like Apple’s providers enterprise as a result of it has increased margins than {hardware} merchandise and is extra predictable, with income coming in on a recurring foundation. Gross sales within the providers unit, which additionally consists of iCloud storage, warranties, search engine licensing and funds, jumped 27% in fiscal 2021 to $68 billion.
Apple Music was the corporate’s first recurring content material subscription providing. It is now a part of a content material bundle referred to as Apple One, which makes use of Apple’s extra in style providers like Music to generate curiosity in rising merchandise like Apple TV+. It prices $15 a month for a person consumer.
Apple Music Periods kicked off in Nashville with quite a few nation artists. The corporate stated it plans to increase the collection to different genres.
WATCH: Will Apple’s new subscription service be good for shareholders?
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